SailTime Case Study

SailTime was one of the original companies that started the sharing economy with the likes of UBER and AirBnB. Their concept was to provide memberships aboard yachts that allowed the member to use the yacht as their own without the cost of ownership. They succeeded in their concept and are ranked as one of the top franchises to own by Entrepreneur Magazine and are on the INC. Magazine 5000 list.

Our company’s CEO and the CEO of SailTime have a long history of working together in the marine industry. Whenever a project comes up that is outside the internal marketing department at SailTime’s scope of work, we get the call. This was true for the creation of membership and ownership collateral. These booklets and brochures detail the messaging of SailTime to potential members and owners in multiple languages.

We also developed a program with SailTime corporate for geo-target based social media advertising that is utilized corporately as well as with many of the individual franchise SailTime base owners. This program has accounted for the lowest client acquisition cost ever for SailTime and resulted in the growing of membership and sales of yachts into the SailTime fleet nationwide during the COVID-19 pandemic.